Monaco · Private wealth management from the Principality

Your Trusted House

Prime Asset Management — independent wealth management partner in Monaco. 360° consolidated view, strategic advisory, open architecture serving high-net-worth families and entrepreneurs.

Who we are

The natural evolution of private banking

For decades, wealth management was the preserve of large private banks. PAM represents a new generation: independent, innovative, digital — and profoundly human.

With over 100 years of combined experience and deep Monegasque roots, our multigenerational team puts its conviction at the service of protecting, growing, and passing on your wealth.

“Entrepreneur serving entrepreneurs — independent wealth intelligence at the service of families.”

100+years of combined experience
10+years of founding collaboration

The PRIME Group
ecosystem

A complete platform of expertise in Monaco

Integrated platform

One group, several experts

A coordinated view of the client's family, assets and projects

Local roots

Monaco anchor

Local presence and relationship network
International outlook, with a private-client culture

Asset Management

PAM’s role

Investment, advisory and consolidated reporting
Open architecture and independent recommendations

Prime Asset Management PAM Asset Management
Prime Estate PE Estate
Prime Family Office PFO Family Office
Prime Law PL Law
Prime Services PS Services
Our offering

PAM 360°
Wealth Management

Four complementary pillars to cover every dimension of your wealth. From global vision to bespoke execution.

Consolidated view

A complete snapshot of your wealth in real time.

  • Accounts & financial portfolios
  • Real estate & private equity
  • Credit & financing
  • Wealth cash flows
  • Dedicated app & reporting

Advisory mandate

You decide. We guide you with conviction and independence.

  • All asset classes
  • Credit included
  • Bespoke recommendations
  • Open architecture

Discretionary mandate

Full delegation of your management to conviction-driven experts.

  • Conviction-driven management
  • Strategic allocation management
  • Powered by AI and macroeconomics
  • Dedicated investment committee

Strategic advisory

Recommendations serving your long-term ambitions, backed by the PRIME ecosystem.

  • Global wealth allocation
  • Tax optimisation
  • Succession strategy
  • Family governance
  • Multi-partner coordination
  • PRIME Ecosystem: Estate, Law, Family Office

“Defending our clients’ interests. Consolidating their wealth, selecting the best solutions, coordinating all partners.”

We have not compromised our values despite our growth.

Meet us
Digital product

The PRIME
Application

Your wealth, accessible in real time from your smartphone. A secure application designed to offer clarity and control at every moment.

Consolidated portfoliosUnified multi-bank view
Secure document exchangeEncrypted digital vault
Private messagingConfidential exchanges with your advisor
Activity historyEasily find your exchanges and actions
PRIME application showing the wealth dashboard
Real-time consolidated performanceLive tracking of your assets
Electronic signatureFast and confidential validation
Personalised alertsStay informed of important events
Secure client areaProtected access to your personal space
Our purpose

Five values.
A trusted house.

Our mission

Defending our clients’ interests. Consolidating their wealth, selecting the best solutions, coordinating all partners.

Family

We think in generations, not in quarters. Preserving and passing on a lasting legacy.

Independence

Our sole loyalty is to our clients. No conflict of interest, ever.

Performance

The highest standards of advisory, management, and service.

Integrity

Absolute transparency on our fees, processes, and convictions.

Humility

We listen, we’re curious, open-minded. We evolve with markets and with you.

Our team

The faces of
Prime Asset Management

A multigenerational team of dedicated professionals, sharing the same ambition: to protect and grow your wealth.

Hugo Losi — Chief Executive Officer
Hugo Losi is the founder and Chief Executive Officer of Prime Asset Management. With over ten years of experience within major international private banking institutions, he built his career around a strong conviction: wealth management must be profoundly independent, personalised and entirely focused on the client’s interests. After beginning his career as an investment adviser, he progressed to management positions in private banking, leading team development, serving a demanding international clientele and overseeing portfolios worth several billion euros.

An entrepreneur at heart, Hugo Losi has always been driven by the desire to create high-value projects. Following a successful first entrepreneurial venture, he founded Prime Asset Management with the ambition of offering entrepreneurs, executives and prominent families a different model: an independent firm able to deliver bespoke wealth management, free from any conflict of interest and focused exclusively on its clients’ objectives.

His philosophy rests on simple values: humility, rigour, trust and a sense of family. Convinced that every wealth situation is unique, he strives to understand his clients’ projects in depth in order to implement the best solutions, with a constant pursuit of performance, discipline and sustainability.

Because he shares the same challenges as the business leaders he advises, Hugo Losi defines himself above all as an entrepreneur serving entrepreneurs, bringing his experience of financial markets, investment and wealth strategy to the preservation, growth and transmission of wealth.

Hugo Losi

Chief Executive Officer
Gérald Mathieu — Chairman
Gérald Mathieu is the Chairman of Prime Asset Management. With over thirty years of experience within the largest international financial institutions, he is one of the most seasoned private banking executives in Europe. After holding management positions in France, he spent more than fifteen years as Chief Executive Officer in the Principality of Monaco, Switzerland and the Middle East, leading international platforms, multicultural teams and multi-market growth strategies.

Throughout his career, Gérald Mathieu has guided the transformation of several private banks, developing high-value advisory models, strengthening governance standards and fostering a genuine culture of excellence in client service. His experience gives him a comprehensive view of the wealth challenges faced by entrepreneurs, international families and Ultra High Net Worth clients, as well as a deep understanding of the evolution of the Wealth Management profession.

By joining Prime Asset Management, he puts this exceptional experience at the service of an independent firm, convinced that the future of wealth management lies in a more agile, more objective and more personalised approach. His strategic vision, combined with a constant commitment to quality and integrity, is a major asset in driving the firm’s growth and ensuring clients receive the highest standards of service.

The presence of a former CEO who has led some of the most prominent international private banking platforms is a rare strength for an independent firm. It enables Prime Asset Management to combine entrepreneurial agility with best practices acquired at the highest level of the industry, for the exclusive benefit of its clients.

Gérald Mathieu

Chairman
Montserrat Marchetti — Head of Investments
Montserrat Marchetti is Head of Investments at Prime Asset Management. With over thirty years of experience in international private banking, she has devoted her entire career to advising a demanding international clientele on the management, structuring and transmission of their wealth. Her expertise spans the full range of financial markets, from discretionary management and asset allocation to credit solutions and investments for Ultra High Net Worth families.

Recognised for her outstanding market knowledge, Montserrat Marchetti has always championed a strong conviction: the creation of long-term wealth value rests above all on a long-term vision and the ability to remain invested with discipline, regardless of market cycles. This investment philosophy, which she has consistently conveyed to her clients for over three decades, is one of the cornerstones of her approach today.

Beyond her technical expertise, she is recognised for her integrity, her sense of ethics and her ability to bring together the best skills around each wealth situation. A respected manager, she has always placed the client’s interest at the centre of her decisions, engaging the most suitable specialists to deliver tailor-made solutions in a spirit of lasting trust and collective excellence.

By joining Prime Asset Management, Montserrat Marchetti brings rare financial-market experience, a deep wealth-advisory culture and an unwavering commitment to finding the best investment solutions. Her approach combines rigour, proximity and a long-term vision, to sustainably support entrepreneurs and families in the growth and preservation of their wealth.

Montserrat Marchetti

Head of Investments
Angélique Gancia — Relationship Manager
Angélique Gancia is a Relationship Manager at Prime Asset Management. For over fifteen years, she has been working in the Monaco private banking industry, where she has built a solid reputation through her professionalism, rigour and dedication to service. Her career has given her a thorough command of wealth-management operations, supporting private bankers and international families across their full range of wealth and banking needs.

Over the course of her career, Angélique Gancia has developed recognised expertise in client relationship management, coordination of complex operations and the day-to-day handling of wealth portfolios. Her attention to detail, reliability and precision enable her to deliver a flawless level of execution, essential to serving a demanding clientele and safeguarding their wealth.

Driven by a genuine service culture, she places client satisfaction at the heart of everything she does. Convinced that a relationship of trust is built in the details of daily work, she ensures a smooth, responsive and personalised experience while coordinating the various stakeholders so that every request receives the most suitable response. Her constant commitment and sense of responsibility make her a trusted point of contact, valued equally by clients and the teams she works with.

At Prime Asset Management, Angélique Gancia puts her operational experience and exacting standards at the service of lasting client relationships. She helps deliver a level of service where every interaction, every detail and every decision reflects the standards of excellence the firm is committed to providing its clients.

Angélique Gancia

Relationship Manager
Olivier Pasquier — Portfolio Manager
Olivier Pasquier is a Portfolio Manager at Prime Asset Management. For over twenty years, he has been advising private clients, family offices and asset management firms on the construction, management and optimisation of their investment portfolios. His career has taken him through international private banks, family offices and independent asset management companies, where he has developed recognised expertise in asset allocation, discretionary management, risk analysis and the implementation of investment strategies across the full spectrum of listed asset classes.

Over the course of his career, Olivier Pasquier has navigated the major economic and financial cycles of the past two decades. From market crises to periods of strong expansion, this experience has enabled him to develop an approach built on discipline, risk control and constant adaptation to macroeconomic shifts. Convinced that sustainable performance rests above all on the quality of the investment process, he favours a methodical, rigorous and resolutely long-term approach to portfolio management.

His expertise covers equity and fixed-income markets as well as structured products, alternative investments and solutions tailored to private investors. Accustomed to participating in investment committees, constructing discretionary mandates and ensuring continuous risk monitoring, he brings a vision that is both technical and pragmatic.

At Prime Asset Management, Olivier Pasquier puts his market experience at the service of independent, disciplined management grounded in strong convictions. His goal is to offer each client methodically constructed portfolios, capable of weathering different market cycles while remaining aligned with their long-term wealth objectives.

Olivier Pasquier

Portfolio Manager
Get in touch

A first meeting, confidential and without obligation

We take the time to understand your situation before any recommendation. Every exchange is strictly confidential.

26 avenue de la Costa
98000 Monaco — Principality of Monaco

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